Many business owners are reluctant to consider offering coupons, as they do not wish to be thought of as a discounting business. But web coupons serve different purposes from print coupons, and do not have to be about offering broad-based discounts. (see: Why You Should Make Coupons)
Print Coupons vs Web Coupons
Print Coupons | Web Coupons |
Designed to entice shoppers to buy something they otherwise wouldn’t buy, or wouldn’t buy yet | Designed to attract search engines for shoppers already looking for product or service |
Require dramatic offers to work |
Require only “feel-good” offers to work |
Are for short-window offers |
Can be short- or long-window offers |
Are available for a short window |
Should be available for a long window to attract search engines |
Are often used by “bargain-hoppers” |
Are more for introduction than for “bargain-hoppers” |
Consider any of the following as offers worth making a web page to attract users and search engines:
Any offer you give all customers can be a coupon
Any current special can be made a coupon too
Leaders into your main product or service, such as free consultation or evaluation
Low-cost gifts with purchase or upgrades
Modest discounts
Donations to your regular charity with purchase
Pro Tip: Title your coupon with the important keywords that a consumer might search. For example, “Men’s Shoes – Free Spare Laces” is better than “Free Spare Laces with Purchase”
Related Article: How to Add a Coupon
Related Article: Why You Should Make Coupons