Look for “conversion” behaviors. Because your phone number and address appear on every page of your profile (but not in the summary in the directory), many visitors will see that you have the product or service they need, and without emailing or clicking any other pages, may phone or visit your store. But you can see some of the customers the platform attracted to contact you by other behavior, such as clicks on Contact (in the directory summary), Directions, Map_Infocard, Bigmap (Enlarge the map), Location, Mobile Call Button, and Email
Not everyone who clicks Email will send an email, as some don’t want to enter information in a data collection field - these people generally call or visit after abandoning the email form, but the click proves their interest in contacting you
Measure user engagement on your Business Profile: find the total number of Page Views at the bottom of the Page Views report. Now take the longest line of your Unique Visitors report (usually Products in upgraded programs). Divide the total Page Views (minus the Quicksite or Kicksite if you have one) by the longest Unique Visitors line to get the number of pages per user. You’ll see how engaged visitors to your profile are by how much they do.
Measure user engagement on your Quicksite or Kicksite by dividing the Page Views of your Quicksite or Kicksite by the Unique Visitors to your Quicksite or Kicksite to the the number of pages per visitor of your Quicksite or Kicksite
Related Article: Reading Your Traffic Reports