As a small business owner, you have knowledge and expertise to contribute to your community - and that’s one of the reasons your customers choose you. Creating content on your Business Profile that demonstrates your knowledge, helps consumers make good choices, or provides insight into your field or your business, doesn’t just enhance the experience of visitors to your pages - it also attracts search engines, which always prefer to show unique, interesting and enriching content that answers users’ questions or needs.
Where Your Pages Appear
When you create a Web Page, select Pin to Profile under the content field to create a link in the left column of your Business Profile under “Our Other Pages.” When you create your first Blog page, a Blog tab is added to the navigation bar of your Business Profile. Each subsequent Blog Post will be added to the top of that new page, pushing the last one down the page so they appear in order of recency. You can also Pin to Profile an individual Blog Post so a link to just that entry will appear under “Our Other Pages.”
Ideas for Web Pages
Original articles about specific products or services you offer that share your personal experience of them, or teach consumers how to use them. Examples:
Shoe store: Why this training shoe is the one you wear
Flooring store: How to install this type of flooring
Heating & Air Conditioning Contractor: Comparison of your three favorite furnace models
Advice for consumers related to your products or service. Examples:
Menswear store: How to choose the right tie
Chiropractor: Protecting your back when shoveling snow
Auto repair: Five easy tips to save on gas consumption
Articles about your community involvement. Examples:
A thank-you letter from the kids’ team you sponsor
Advocacy for the charity your business supports
Your weekly flyer or specials page
Frequently Asked Questions
A custom order form (requires paid service)
An article about your practices - “green” initiatives, your unique method or approach, etc.
Staff profiles
History of your business, especially if it goes deep into the community history
Ideas for Your Blog
Your personal product reviews of new items you bring into your inventory
Regular instalments of advice in your area of expertise
Customer or client success stories
Ideas and inspirations - great for home furnishing stores, fashion, gift shops, florists etc
Tips:
When you create a new Web Page or Blog Post, post an update in the news feed with a short teaser and link to the page
Inserting pictures or adding video to the page improves the user experience and attracts search engines better
Be keyword-conscious - employ words in your copy that searchers who might be your prospective customers might type in search engines… but don’t cheat! Search engines will penalize “keyword stuffing,” where pages overuse keywords at the expense of interesting, well-written content
Related Article: Creating Web Pages & Blog Posts
Related Article: How to Post to the News Feed