Coupons fill several needs in web marketing:
They are indexable, searchable content for search engines to serve to users in response to queries about your products or services
They help entice consumers to choose your business when evaluating whether to shop local, go to the mall, or buy from an online giant
They can create a “buzz” among your faithful customers who are getting a coupon or promotion as “insiders”
They can be a great way to start a new, lasting, “full-price” relationship with a consumer
Related Article: Planning and Selecting Coupons
Related Article: How to Add a Coupon