Planning and Selecting Marketplace Items : ShopCity.com

It takes a little planning to decide what Marketplace Items to build:

Choose products or services people will search online

You might choose to be very specific with brand and model, such as Nike Cross-trainers Model 600, or with a service, Men’s Back Hair Waxing

This is especially true if you are planning to sell the product online.

Or you might be a little broader if you are trying to attract search, but not sell online.
- Product Examples: Nike Cross-trainers, Nike Shoes, or Cross-trainer shoes
- Service Examples: Men’s Hair Removal, Hair Waxing, or Back Hair Waxing
Or you might be very broad, listing marketplace items to target searches for product or service categories, such as
- Shoes, or Athletic Shoes
- Hair removal

Important Tips

Always include at least one photo
Include detailed descriptions. If you buy from a supplier, you can copy from their website. As long as it’s relevant, more information is better
Search engines love video; find the official video of your product on Youtube and add a video to the item. Or start a Youtube channel and take quick videos with your phone, upload them to Youtube, and add the video to your item
If you’re not selling online, leave the Availability menu set to In-Stock. Better to get the inquiry even if you have to say you’re sold out, but have another similar item
Once you’ve made several Marketplace Items, go back and add “Suggested Items” in the editor of each one to increase engagement and sell more product

Planning and Selecting Marketplace Items Print